Bill Brown, P.E., Center Director
Bill Brown oversees science-based research projects focused on reducing flood risk and manages the Flood Science Center. Prior to his tenure with ASFPM, he was hired as the inaugural stormwater executive manager for Arlington, Texas where he directed the development of a comprehensive stormwater and floodplain management program. Over his nearly 30-year career Brown has worked in the private sector, municipal and county stormwater and floodplain management programs, academia, and nonprofit organizations focused on reducing flood risk while improving the environment. He previously served as chair of the Illinois Association for Floodplain and Stormwater Management; past co-chair of ASFPM’s Mapping and Engineering Standards Committee and ASFPM’s Stormwater Management Committee; University of Texas at Arlington Department of Civil Engineering adjunct faculty member; and served on a National Research Council for the National Academy of Science committee studying FEMA flood maps. Brown is currently serving a four-year appointment to the federal Advisory Committee on Water Information.
Alan Lulloff, P.E., CFM, Chief Scientist
Alan Lulloff is chief scientist at ASFPM’s Flood Science Center. He managed the development and publication of several reports, including the Coastal No Adverse Impact Handbook, A Strategy to Reduce the Risks and Impacts of Dams on Floodplains and Flood Mapping for the Nation – A Cost Analysis for the Nation’s Flood Map Inventory. In addition to ASFPM’s published reports, Lulloff developed training materials for one-day workshops on NAI flood risk reduction, coastal flood risk reduction and a week-long course on how to use GIS for floodplain management risk assessments. Before joining ASFPM in 2004, Lulloff spent 32 years with the Wisconsin Department of Natural Resources in floodplain management, dam safety, water supply, groundwater management and water quality. He holds an environmental engineering degree from the University of Wisconsin - Milwaukee, is a registered professional engineer in Wisconsin and a Certified Floodplain Manager.
Jeff Stone, GISP, CFM, Senior Project Manager
Jeff Stone, ASFPM’s Flood Science Center senior research manager, manages research and outreach projects that inform flood policy through science. Projects include, but are not limited to, developing and evaluating tools, websites and software; researching legal, practical and technological issues related to flood management policy and practices; and communicating effective use of GIS tools and applications aimed at floodplain management through webinars and workshops. Stone has over 25 years of experience working with and applying GIS to a variety of energy-related and natural resource projects. Much of his work focuses on development of visualization tools and usability of interactive, web-based maps that bridge the gap between public understanding and scientific knowledge. He earned his B.S. and M.S. in GIS with a strong emphasis on coastal and fluvial geomorphology from the University of Wisconsin-Madison.
David Fowler, CFM, Senior Project Manager
Dave Fowler has more than 40 years of experience in flood management, stormwater issues, water resources and water quality management. He spent 36 years with the Milwaukee Metropolitan Sewerage District as the environmental policy coordinator and senior project manager where he worked on flood management policy, and planning, design and construction projects ranging from $50,000 to $120 million. After retirement, Fowler spent two years working for Stantec, a private consulting firm, as a senior project manager. He currently works for ASFPM's Flood Science Center as a senior project manager. Fowler served as conference chair for the 2005 ASFPM annual national conference, taught the CFM refresher course six times, participated as participant and trainer in three coastal workshops, and was a co-instructor for three channel geomorphic training workshops. He also serves as ASFPM's Watershed Pod facilitator from 2010 to 2018. He was awarded the 2005 River Network's National River Hero; the Sweet Water Coalition Individual Watershed Champion in 2016, and the ASFPM Louthain Distinguished Service Award in 2016.
Drew Whitehair, Program Manager
A native Ohioan, Drew moved to Madison, WI in 2012 and rejoined ASFPM in 2018. Prior to ASFPM, he spent time with Ohio EMA, Michael Baker International, and American Family Insurance. He has an education in emergency management, holds a green belt in lean six sigma, and has a background loaded with program management and charismatic/participative leadership. Having built and managed countless projects and initiatives, Drew’s experience demonstrates his ability to improve process and inspire the people around him through innovation, teamwork, and passion. Drew provides support to our Flood Science Center by managing the National Flood Barrier Testing and Certification Program. When he isn’t working, you’ll find Drew losing balls on the golf course, hunting for cool vinyls, and spending time around a fire pit with family and friends.
Jason Hochschild, GIS & Research Analyst
Jason Hochschild is a GIS and research analyst with ASFPM’s Flood Science Center. He is a key contributor to the Flood Science Center’s GIS, web mapping projects and projects requiring HAZUS analysis. Hochschild has contributed to the development of several online mapping applications such as the Great Lakes Coastal Oblique Photo Viewer and administering an outreach website developed to support FEMA's Great Lakes Coastal Flood Mapping Project. He continues to enhance web-based mapping and outreach tools that support floodplain management and flood risk communication, and performs GIS analyses that support Flood Science Center projects. Hochschild has over 15 years work experience in the GIS field and holds an undergraduate degree in geography (human/environment interaction focus) and a graduate-level GIS Certificate, both from the University of Wisconsin-Madison.
Melissa Haig, MLIS, Research Librarian
Melissa Haig, ASFPM’s research librarian, manages the physical and digital library materials in order to support internal projects and policy research; as well as answering external research questions for the association’s membership, policy committees and Board of Directors. Prior to working at ASFPM, Melissa worked at the Geography Library at the University of Wisconsin-Madison where she answered reference questions, taught information literacy and managed the physical library collection. She has also worked for the Steenbock Library of Agricultural and Life Sciences, and Memorial Library for humanities and social sciences, and at the USDA Forest Products Laboratory doing data management. Prior to working as a librarian, Haig worked in biotechnology research focusing on immunological therapeutics.
Beth Klusinske, Research Specialist
Beth Klusinske splits her time in the Flood Science Center between research, writing, and editing on flood science topics and cataloging physical and digital items for ASFPM’s Flood Library. She has a master’s degree in Atmospheric & Oceanic Sciences and a certificate in Air Resources Management from the University of Wisconsin-Madison. Beth has a background in science writing (mainly for textbooks and online courses) and used to work for Madison Public Library. She is interested in climatology as well as climate change mitigation and adaptation.
Haley Briel, Research Specialist
Haley Briel is a Toledo, Ohio native and works with ASFPM’s Flood Science Center as a Research Specialist. She has spent her professional life approaching water-related topics through a variety of lenses, from her time as the Environmental Outreach Coordinator for Wofford College’s Thinking Like a River program to more recently as a Program and Policy Analyst for the Wisconsin Department of Health Services. She is most interested in developing comprehensive flood strategies that incorporate not only structural solutions, but consider the social and health needs of a community. She holds a Bachelor’s degree in Earth and Environmental Science from Vanderbilt University, and Master’s degrees in both Urban and Regional Planning and Water Resources Management from the University of Wisconsin-Madison.